UX DESIGN + DIGITAL
LEXUS | 2014 LEXUS IS MYP APP
UX/UI DESIGN | DIGITAL ILLUSTRATION
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. In every vehicle, Lexus incorporates innovative technologies, high-quality designs and luxury materials. Lexus USA needed an educational tool to help dealerships launch this newest high-tech offering. The solution was this Augmented Reality (AR) tablet application designed for and launched in the U.S. market. Downloadable on the Apple Store, it worked in conjunction with the printed 2014 Lexus IS Model Year perspective which was distributed to dealerships nationwide. Submitted to the ADDY Awards committee by one of our vendors, it was awarded a regional GOLD in the tablet category and regional BEST OF SHOW.
FIRST+FARMER | DIGITAL BROCHURE
DESIGN | PHOTO EDITING
First and Farmer is the name of innovative and eco-friendly development, complete with open-air spaces, build-to-suit suites, and the latest in connectivity and design, it’s a premier location for those looking to achieve top-tier corporate status. After creating the logo and branding, we created a digital brochure that would emphasize the buildings biophilic design and inspired work spaces. A large map was created to show the properties easy access to Tempe’s abundant array of amenities nearby including entertainment, shops, local eateries, modern residential towers, lightrail stations, and one of the country’s leading universities.
AUTOMATIK
BRANDING | UX web DESIGN | digital illustration
Founded in 1990 with offices in Tempe, AZ, Los Angeles, CA, and New York/New Jersey. Internationally recognized as one of the best, most creative, and most innovative event design companies in the automotive industry. A full-service “Tier One” event design and training provider for the OEM automotive industry. They have helped to design and/or produce over 150 unique product launch, press, consumer marketing, or sales/service training initiatives.
Given the substantial diversity of vertical capabilities in the company, we were challenged to create and immersive online experience that was easy to navigate and understand. You can see our original storyboard to the right, or click on the link below to see the work-in-progress.
UX ORIGINAL STORYBOARD
