PRODUCT DESIGN | PACKAGING
Simplicity | NON-TOXIC CLEANING PRODUCTS
Concepts | industrial design | product development | Logo & branding
Simplicity was a brand created for a line of hypoallergenic and biodegradable household cleaning products. It was part of a $200 million consumer goods company based in Colorado. An effective brand has to be more that logo. A brands essence needs to be reinforced with every consumer touch point. This started from the ground up from bottle and package design to manufacturing. the brand launched in with 16 skus in 3600 Walmarts across the country.
